STIHL's excellent international market position and its successful business growth are primarily due to three critical factors:
• Its self-imposed standards to manufacture technologically advanced products of the very highest quality.  STIHL invests more in research and product development than any of its competitors in the field and launches numerous new products every year.
• Its policy to sell its products exclusive through servicing dealers who are in a position to provide the customer service necessary for its high quality outdoor power equipment.
• Its efficient, worldwide sales and distribution organisation. The South African marketing subsidiary, Andreas Stihl (Pty) Ltd is managed by Hayden Hutton {General Manager}, a specialist in the chainsaw and power tool business.

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